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Representing Manufacturers
of Engineered Floor, Wall, and
Roof Structural Components

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Marketing Committee

View list of Marketing Committee members

 

COMMITTEE PURPOSE:

To promote the use of engineered floor, wall, and roof structural components in residential and commercial projects.

Marketing Committee Roles & Responsibilities

  • Committee work that needs to be brought to the Board: 
    • All industry policy changes. 
    • All new industry policies 
  • Committee work that needs to be brought to the Treasurer: 
    • All committee activities that add a new committee task that has not been budgeted for in the current fiscal year. 
  • Additional cost will be reviewed and approved/denied by the Executive Committee.
  • Help bring forward ideas to assist in formulating or changing existing marketing policy: 
    • Team up with/support SBCA staff to implement approved marketing policy and achieve SBCA's marketing goals and objectives. 
    • Team up with/support SBCA staff to achieve SBCA's marketing goals and objectives. 
  • Help contact exhibitors/advertisers and potential exhibitors/advertisers for BCMC and SBC Magazine:
    • Work with staff on developing a contact list and contacting potential exhibitors and advertisers. Work with staff to make calls. 
    • Provide staff feedback on calls made and comments made so that we can refine marketing strategies. 
  • Call current exhibitors/advertisers during the year and/or stop by their booth at BCMC. 
    • Thank them for their support of BCMC/SBC Magazine and the industry work that we can get accomplished due to their participation. 
    • Provide feedback from these conversations to help ensure that BCMC/SBC Magazine is providing meaningful value to each exhibitor/advertiser. 
    • If they are exhibitors but not advertisers provide feedback on why this is the case and how we can make advertising more attractive. 
  • Help promote BCMC attendance to all component manufacturers during the year. Promote BCMC attendance at each chapter meeting. 
    • Provide feedback on how we can make attending BCMC more valuable to all component manufacturers.

Marketing Committee Chair Roles & Responsibilities

  • The key responsibilities are as follows: 
    • Talk to staff prior to each meeting to gain a strong working knowledge of the committee agenda. 
    • Know what staff work has been done and what the staff plan is for existing tasks. 
    • Be a liaison between staff and the members of the committee. 
  • Help implement marketing policy, goals and objectives by mentoring and supporting staff.
  • Monitor, advise and offer direction concerning key committee activities. 
  • Work with staff to encourage committee members to make calls to current and potential advertisers and exhibitors. 
  • Work with the staff and the treasurer on product pricing. 
  • Will provide a CM perspective on the products and services that component manufacturers need SBCA to provide. 
  • Provide a CM perspective on the value of these products to all component manufacturers. 
  • Help refine the marketing plan. 
  • Preside at all meetings of the Marketing Committee. 
  • Report at Board meetings on the policy motions of the Marketing Committee.